This weekend I saw a video on photo retouching and how it is used everyday by celebrities.
Tim believes that 99.9% of images used in magazines are retouched. But how many of us really know that?
When I had the idea for Photolate I wasn’t really aware of the extent to which photo retouching is used in the beauty & fashion industry or the reasons why. I was approaching photo retouching from a photographers point of view and because I was unable to find the time to colour correct my travel and landscape photos (and these didn’t even have people in!).
Of course I’m a lot more aware now of how photo retouching can be used having studied the topic for the last 8 months! However before starting Photolate, although I knew that magazine covers were airbrushed I did not really know. More on this in future blog posts…
According to Tim a lot of celebrities have staff or freelancers on demand to retouch every photo of them; not one photo of them is released without their permission. They want to be viewed by the world to have this perfection. That’s the reality of it.
Knowing this, I also want my photo retouched! It was wanting to see what I would look like having my photo airbrushed, and how it made me feel, that led me on this journey of founding Photolate.
I’d love to hear from you on this topic. How does knowing that a probable 100% of magazine photos are retouched, make you feel?
